Join me on my journey through my research career and sharing my publishing stories. At current, I live in Canberra, Australia's capital city.. This blog will feature posts of my research, teaching, my life in a foreign country (Australia) and other musings on all things that come to mind.
BIO
Dr Olan Scott is an assistant professor in sport management at University of Canberra. My research into sport media particularly focuses on the mainstream media and fan engagement in social media.
I am heavily involved in industry-focused research including social media marketing, fan development, strategic planning, and brand-awareness market research
SUMMARY
Sport and the love of sport are among the defining characteristics of Australia and its people and it’s a multi-billion dollar industry to boot.
I delve into the complex point where these two factors meet, in the media and how sport is presented to its audience. My investigation examines how events are framed by the media for audience interpretation. In addition, I also research the use of social media, leading projects involved in social media marketing for professional sports teams.
My research provides a greater understanding of the way sports governing bodies, teams and players interact with the paying public to build their loyalty base. Understanding and improving the way the industry approaches and engages with fans offers sports an opportunity to improve its positive societal role.
