On 16 May 2017, I submitted a grant application to the AMP Tomorrow Fund’s grant round for 2018 projects. This was really fun to put together and was also quite the challenge as question answers were limited to 2000 characters, so around 300-400 words. Brevity was definitely my friend for this application, which was a nice change from normal academic work where verbosity is the norm. Fingers crossed, I’m successful with this grant application!
I redacted my application number, hence the black blob.
Since 2015, I’ve been involved with some work in athlete branding, media management, and crisis communication with my colleague Thilo Kunkel of Temple University. The first of our publications was published in late 2016 about the work we have done with Michael Lahoud, who is a professional currently playing for Miami FC in the North American Soccer League (NASL). He was born in Sierra Leone, where he escaped civil war when he was six years old. As a refugee, soccer helped him to integrate in the United States of America, where he was drafted as the ninth overall pick in the 2009 Major League Soccer (MLS) Superdraft. He is a community advocate who uses his sport to support charitable efforts, such as The Wall Las Memorias project, the NoH8 campaign, and Schools for Salone. He was the Major League Soccer Humanitarian of the Year in 2010, and together with Kei Kamara, he is the recipient of the 2015 FIFPro World Players’ Union Merit Award (a prize worth $25,000), which recognized their involvement in the Schools for Salone project that builds schools in their home country of Sierra Leone. His brand is Soccer can make a difference. This interview consists of two parts, with the first part being conducted in December 2015 when he was a player of the MLS team Philadelphia Union, and the second part being conducted in July 2016 after two transfers within 4 months. The interviews provide an overview of his approach to athlete branding via social media, and its impact on his career.
You can read and download the full article here: publisher, academia.edu, or researchgate.