Topics for live tweetchat #2 – Updated 26/04/2012

UPDATE: I’ve deleted the topic about the Melbourne Demons as #SPM2122 discussed this topic in class. Topics have been updated on 26 April and these should be the final topics.

On 28 March 2012, I conducted a full lecture online using Twitter. It forms part of an assessment item for my first year unit Sport Marketing (unit code #SPM2122) in the Bachelor of Sport, Recreation, and Leisure. #SPM2122 is doing it again in Week 10 of our semester.

This tweet chat will start with the last topic from tweetchat #1, as it was skipped. I received quite a few emails/tweets from students who were eager to discuss this topic, so I’m carrying it over.

As I find things that we can discuss in live tweet 2, I’ll post them here.

Topic 1:

Social media. Recently USA sports magazine Sport Illustrated (www.si.com) put a hashtag on its magazine front cover.

We will discuss issues surrounding mainstream media’s incorporation of social media into its programming.

Here are two links to the SI cover.

http://www.prdaily.com/Main/Articles/Sports_Illustrated_slammed_for_its_Jeremy_Lin_hash_10858.aspx#

http://deadspin.com/5885160/stop-the-silinsanity-great-moments-in-sports-illustrated-crapping-all-over-its-cover-with-a-twitter-hashtag/gallery/1

Non sport example from The Bachelor

http://socialmediatoday.com/your-social-move/464394/lessons-bachelor-how-successfully-use-hashtag

Topic 2:

The 2012 Olympic Games are soon to be held in London and the organising committee (LOCOG) has placed stringent restrictions on social media use for athletes and volunteers during the Games.

See the article in the Guardian Newspaper entitled: Olympics 2012: branding ‘police’ to protect sponsors’ exclusive rights. Fears stringent restrictions on use of terms such as London 2012 will limit economic benefits of Games to capital’s economy

http://m.guardian.co.uk/sport/2012/apr/13/olympics-2012-branding-police-sponsors?cat=sport&type=article

http://www.mediapost.com/publications/article/173610/the-social-olympics-the-effect-on-london-2012.html

We will chat about social media restrictions from a sport marketing perspective.

Thanks to Paul Kitchin from University of Ulster who tweeted this information. Follow him @paul_kitchin

Topic 3:

“Major League Soccer in the United States and Canada and the Hyundai A-League in Australia and New Zealand have remarkable similarities, with the exception that the A-League was birthed a decade after MLS. Due to these similarities, SBI invited me to provide my perspective on the A-League’s current “challenges” in context with MLS and its growth history.”

The A-League has had another negative story come to light recently as the Newcastle Jets ownership group handed back its team licence to the Football Federation of Australia.

Peter Wilt wrote an article in Sportbizinsider comparing the similarities of the histories between the MLS and the A-League.

http://sportbizinsider.com.au/features/analysis-mls-growth-v-a-league-dysfunction-by-chicago-fire-founding-gm-peter-wilt/

We will chat about the marketing of the A-League and the league’s issues from a sport marketing perspective.

Thanks to Sportbizinsiders who tweeted this information. Follow them @SportBizInsider

Topic 4:

This topic will discuss the marketing implications of pairing religion with sport and take a cross-cultural perspective.

First, the NBA’s Indiana Pacers hosted a “Faith and family night” (see http://www.pacersgroups.com/faith/).

Second, Patersons Stadium in Perth will build a “designated, non-denominational prayer room in the near future after a request from the AFL” (see http://www.smh.com.au/afl/afl-news/patersons-stadium-set-to-feature-a-prayer-room-20120419-1x9ga.html). Further, the new stadium that will be built in Perth and host AFL games will also have one.

The focus of the first chat aspect will be whether cultural differences could impact whether an Australian team could have a “Faith and family night” type of activity of whether some pockets of society would object to this.  The second aspect will discuss how marketing of a team could possibly be enhance through a message of inclusion.

Topic 5:

Charities and marketing of & through sport.

Recently, golfer Bubba Watson won the USA Master using a pink driver that attracted high levels of both fan and media interest. The driver manufacturer, Ping, recently announced it would sell 5000 copies of this club and donate part of the $420 cost to charity.

http://www.gorillagolfblog.com/players/bubba-watson-pink-ping-golf-equipment-2012-and-golf-facts/

http://bleacherreport.com/articles/1139528-bubba-watson-pink-driver-selling-masters-driver-for-charity-is-great-idea

Ping has announced that it will donate $50 per club sold.

http://www.golfwrx.com/2012/04/10/ping-introduces-pink-g20-drivers/

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Live tweet topics

Topic 1

In 2012 the Australian Open was quite successful in engaging fans from all over the world via its use on social media.

We will discuss event/sports apps and engagement.

In your research, also look at what London 2012 is doing with its social media.

Here are some links.

See:

http://www.manuallinkbuilding.com.au/blog/industry-news/australian-open-social-media-campaign-looking-to-boost-event-popularity/

http://articles.businessinsider.com/2012-01-18/sports/30638110_1_fans-social-buzz-caption

http://www.sportsfangraph.com/team/australian-open

http://mashable.com/2012/01/12/how-the-australian-open-is-acing-digital-media/

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Topic 2:

Gold Coast United Football was officially announced as an expansion team for the A-League’s 2009-2010 season in 2008. The club was owned by Clive Palmer, the wealthiest man in Queensland until February 2012, when the FFA took over the club’s a-league license. In their first two A-League seasons, Gold Coast were one of the strongest clubs, performance wise, in the A-League, finishing in the top four on both occasions and making the finals series. Although, in their third season, their form dropped due to off-field instability surrounding player contracts, coaching staff and community support. Since its inception, Gold Coast has constantly been criticised about their average attendance. In their first season, they averaged close to 5,500 people and in their second season, they averaged just under 3,300 people per game, making them the lowest attended team. On 29 February 2012, the FFA revoked Clive Palmer’s Gold Coast United A-League licence.

We will discuss the marketing and community engagement of the Gold Coast United and the growing swell of support (See twitter hashtag #SAVEGCU for more) that the club is received. Also see the links below (http://www.savegcu.com/default.html and http://www.teampages.com/teams/58991-Save-GCU-Soccer-team-website

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Topic 3:

Recently, the NBA announced that the league seeks to have jersey sponsorships.

We will discuss the pros and cons of jersey sponsorship from an international perspective.\

Here are some links about the story

http://bleacherreport.com/articles/1098158-nba-jersey-sponsorship-cause-for-concern-or-something-thats-inevitable

http://aol.sportingnews.com/nba/story/2012-03-05/sbj-nba-teams-could-vote-on-jersey-sponsorships-in-april

http://realbasketballtalk.motionsforum.com/t7306-a-way-to-make-more-money-in-the-nba-jersey-sponsorships

http://www.sportsbusinessdaily.com/Journal/Issues/2012/03/05/Leagues-and-Governing-Bodies/From-NBA-All-Star.aspx

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Topic 4:

We will discuss how athlete and team sponsors can leverage and/or activate their sponsorship via social media.

http://www.sponsorship.com/About-IEG/Sponsorship-Blogs/Lesa-Ukman/August-2011/Sponsorship-Activation-Meets-Gamification.aspx

http://www.youtube.com/watch?v=LfomUcl75ho

http://daniellaphillips.com/tag/sponsorship-activation/

http://www.viralblog.com/sports_sponsoring/formula-1-teams-why-slow-on-social-media/

http://www.sponsorship.com/About-IEG/Sponsorship-Blogs/Lesa-Ukman/September-2011/Sponsors-Activate-Nonprofit-Partnerships-With-Soci.aspx

_________________________________________________________________________

Topic 5:

Social media. Recently USA sports magazine Sport Illustrated (www.si.com) put a hashtag on its magazine front cover.

We will discuss issues surrounding mainstream media’s incorporation of social media into its programming.

Here are two links to the SI cover.

http://www.prdaily.com/Main/Articles/Sports_Illustrated_slammed_for_its_Jeremy_Lin_hash_10858.aspx#

http://deadspin.com/5885160/stop-the-silinsanity-great-moments-in-sports-illustrated-crapping-all-over-its-cover-with-a-twitter-hashtag/gallery/1

Non sport example from The Bachelor

http://socialmediatoday.com/your-social-move/464394/lessons-bachelor-how-successfully-use-hashtag

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I’d suggest you research these topics and others that are related to allow us a robust conversation.

About me

Olan Scott, PhD is an Assistant Professor at University of Canberra in the Faculty of Health. Several courses I teach are: Sport Marketing, Sport Management and Development, and Sport Venues and Events. In my research, I explore the intersection of sport, business, and the media (print, electronic, and social).

I have published academic articles in Sport Management Review, First Monday, International Review for the Sociology of Sport, Communication & Sport, International Journal of Sport Communication, among other. Further, I have several other articles either in review or in press in these and other journals. A full CV is available here.

My research has been presented at many domestic and international conferences, such as North American Society for Sport Management, European Association for Sport Management, North American Society for the Sociology of Sport, Sport Marketing Association, and Sport Management Association of Australia and New Zealand.

I actively use Twitter and my personal website (http://olanscott.com) to disseminate information about my teaching and research. Further, I use these media to learn more about relevant teaching and researching topics by engaging with others in academia and the sport industry

Thanks for visiting olanscott.com. Feel free to drop me a line or leave a comment!