Recently, my workplace put out a media release on its experts interested in a variety of areas around the footy finals (AFL/NRL) that are starting up this week in Australia. I was luckily enough to be included in a note on how sport teams use social media to bring their fans closer together during the pointy end of the season.
The paragraph read: “Social media has altered the relationship between teams and their fans, bringing them closer together and fostering a more personal connection. Online engagement at the business end of the season is crucial to a team’s success. Whether it’s messages of support from the fans to the players or a club’s rallying cry to its supporters, social media has an important role to play. Dr Olan Scott, whose research focuses on fan engagement in social media, can explain just how valuable a tool Facebook, Twitter, Instagram, and LinkedIn can be.”
The media release can be read here