Academic Publications (as of 13/7/17)

Academic Publications:

Book Chapters:

2: Scott, O. K., M., Naylor, M. & Bruffy, K. (2017). Social Media, Fan Engagement and Global Sport. In N. Scheulenkorf & S. Frawley (Eds.). Critical Issues in Global Sport Management (pp. 141-151). London, UK: Routledge. Purchase

1: Scott, O. K., M., Naylor, M. & Bruffy, K. (2016). The importance of social media in sport organizations. In T. Byers (Ed.), Contemporary Issues in Sport Management: A Critical Introduction (pp. 363-379). London, UK: Sage Publications. Purchase

Journal Articles:

16: Sharpe, S., Kunkel, T., Scott, O., K., M. & Beaton, A. (in press). Managing digital content for a professional sport team: An Interview with Bill Yole, Social Media Coordinator and Webmaster of the ACT Brumbies Super Rugby franchise. International Journal of Sport Communication. Accepted 26 May 2017. Not yet available online.

15: Billings, A., C., Scott, O., K., M., Brown, K.A., Devlin, M.D., & Lewis, M. (in press). The patriotism down under: Nationalized qualities and Australian media consumption of the 2016 Rio Olympic Games. International Review for the Sociology of Sport. Accepted 8 June 2017. Download – publisher

14: Xu, Q., Billings, A., C., Scott, O., K., M., Lewis, M. & Sharpe, S. (in press). Gender Differences through the Lens of Rio: Australian Olympic Coverage of the 2016 Rio Summer Olympic Games. International Review for the Sociology of Sport. Accepted 26 April 2017. DOI: 10.1177/1012690217710690. Download – publisher, academia.edu, or researchgate

13: Li, B., Dittmore, S. & Scott, O., K., M. (in press). Points of attachment on social media: Exploring differences between Chinese and Western sport fans. Asia Pacific Journal of Sport and Social Science. Accepted 7 March 2017. DOI: 10.1080/21640599.2017.1304503. Download –  publisher, academia.edu, or researchgate

12: Scott, O., K., M., Billings, A., C., Harris, J. & Vincent, J. (in press). Using self-categorization theory to uncover the framing of the 2015 Rugby World Cup: A cross-cultural comparison of three nations’ newspapers. International Review for the Sociology of Sport. Accepted 7 February 2017. DOI: 10.1177/1012690217697476. Download – publisher, academia.edu, or researchgate.

11: Scott, O., K., M., Beaton, A., Kunkel, T. & Sharpe, S. (2017). Media strategies to engage stakeholders and navigate crises: An Interview with Paul Glover, Media Manager of the ACT Brumbies Super Rugby Franchise. International Journal of Sport Communication, 10(2), 224-232. Download – publisher, academia.edu, or researchgate

10: Li, B., Stokowski, S., Dittmore, S. W., & Scott, O., K., M. (2017). For better or for worse: The impact of social media on Chinese sports journalists. Communication and Sport, 5(3), 311-330. DOI: 10.1177/2167479515617279. Download – publisher, academia.edu, or researchgate.

9: Pegoraro, A., Scott, O., K., M., & Burch, L. (2017). Strategic use of Facebook to Build Brand Awareness: A Case Study of Two National Sport Organizations. International Journal of Public Administration in the Digital Age, 4(1), 69-87. Download – publisher, academia.edu, or researchgate

8: Kunkel, T., Scott, O., K., M. & Beaton, A. (2016). Interview with Michael Lahoud, professional soccer player: Lessons of personal athlete branding via social media. International Journal of Sport Communication, 9(4), 415-423. Download – publisher, academia.edu, or researchgate.

7: Scott, O., K., M. & Kunkel, T. (2016). Using self-categorization theory to uncover the framing of the 2008 Beijing Olympic Games: A Cross-Cultural Comparison of two national newspapers. Journal of Sports Media, 11(1), 123-144. Download – publisher, academia.edu, or researchgate.

6: Li, B., Stokowski, S., Dittmore, S. W., & Scott, O., K., M. (2016). How Mediated Sporting Events Constituted Nationalism? An Analysis of Chinese Newspapers Covering the 2014 Incheon Asian Games. International Journal of Sport Communication, 9(1), 79-96. Download – publisher, academia.edu, or researchgate.

5: Willson, G., Sanders, D. & Scott, O., K., M. (2015). In the news: An investigation into Australian print media reports on Bali. Journal of Tourism Challenges and Trends, 8(2), 105-122. Download – publisher, academia.edu, or researchgate.

4: Scott, O., K., M. & Stanway, A. (2015). Tweeting the lecture: How social media can increase student engagement in higher education. Sport Management Education Journal, 9(2), 91-101. Download – publisher, academia.edu, or researchgate.

3: Scott, O. K. M., Hill, B., & Zakus, D. (2014). Framing the 2007 National Basketball Association finals: An analysis of commentator discourse. International Review for the Sociology of Sport, 49(6), 728-744. Download – publisher, academia.edu, or researchgate.

2: Scott, O., K., M., Bradshaw, R. & Larkin, P. (2013). Exploring ways in which social networkers contribute to online groups: A case study of one Facebook group’s discussion of Australian broadcaster Channel 9 during the 2010 Winter Olympic Games. First Monday, 18(4), http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/4316/3426. Download – publisher, academia.edu, or researchgate.

1: Scott, O. K. M., Hill, B., & Zakus, D. (2012). When the home team is not featured: Comparison of commentary between two television network broadcasts of the 2006 FIFA World Cup. Sport Management Review, 15(1), 23-32. Download – publisher, academia.edu, or researchgate.

Full Conference Papers

7:  Xu, Q., Scott, O., K., M., Billings, A., C., Lewis, M. & Sharpe, S. (accepted). Gender Differences Through the Lens of Rio: Australian Olympic Coverage of the 2016 Rio Summer Olympic Games. Sports Communication Interest Group Division/Interest Group – Association for Education in Journalism and Mass Communication Conference, August, Chicago, USA.

6: Li, B. Scott, O., K., M., & Ditmore, S. (accepted). Twitter and Olympics: Exploring Factors which Impact Fans Following American Olympic Governing Bodies. Sports Communication Interest Group Division/Interest Group – Association for Education in Journalism and Mass Communication Conference, August, Chicago, USA.

5: Billings, A.C., Scott, O., K., M., Brown, K.A., Devlin, M.D., & Lewis, M. (2017 – accepted). The patriotism down under: Nationalized qualities and Australian media consumption of the 2016 Rio Olympic Games. International Communication Association, May, San Diego, USA.

4: Watkins, J. Pegoraro, A., Scott, O., K., M. (2015). “My feckin heart!!”: differences in cross-platform sports fan conversation. Refereed proceedings of the Australian and New Zealand Communication Association conference: Rethinking communication, space and identity, ISSN 1448-4331, available at: http://www.anzca.net/conferences/past-conferences/, 8-10 July, Queenstown, New Zealand.

3: Scott, O., K., M., & Kunkel, T. (2010). Selling the five rings: An analysis of the pictorial representations of the 2008 Summer Olympic Games national print coverage from Canada and Australia. Full paper presented at The European Academy of Management conference. 21 May, Rome, Italy.

2: Scott, O., K., M., Zakus, D. & Hill, B. (2009). Thematic Framing of the 2007 National Basketball Association Finals: An analysis of announcer discourse during a series of discrete yet linked events. Full paper presented at the Sport Marketing Association conference. 29 October, Cleveland, USA. Best paper finalist.

1: Scott, O., K., M., Zakus, D. & Hill, B. (2008). The promotion of marquee personalities to increase viewership in a world sporting event. Full paper presented at the Sport Marketing Association conference. 16 July, Gold Coast, Australia.