UPDATE: I’ve deleted the topic about the Melbourne Demons as #SPM2122 discussed this topic in class. Topics have been updated on 26 April and these should be the final topics.
On 28 March 2012, I conducted a full lecture online using Twitter. It forms part of an assessment item for my first year unit Sport Marketing (unit code #SPM2122) in the Bachelor of Sport, Recreation, and Leisure. #SPM2122 is doing it again in Week 10 of our semester.
This tweet chat will start with the last topic from tweetchat #1, as it was skipped. I received quite a few emails/tweets from students who were eager to discuss this topic, so I’m carrying it over.
As I find things that we can discuss in live tweet 2, I’ll post them here.
Social media. Recently USA sports magazine Sport Illustrated (www.si.com) put a hashtag on its magazine front cover.
We will discuss issues surrounding mainstream media’s incorporation of social media into its programming.
Here are two links to the SI cover.
Non sport example from The Bachelor
The 2012 Olympic Games are soon to be held in London and the organising committee (LOCOG) has placed stringent restrictions on social media use for athletes and volunteers during the Games.
See the article in the Guardian Newspaper entitled: Olympics 2012: branding ‘police’ to protect sponsors’ exclusive rights. Fears stringent restrictions on use of terms such as London 2012 will limit economic benefits of Games to capital’s economy
We will chat about social media restrictions from a sport marketing perspective.
Thanks to Paul Kitchin from University of Ulster who tweeted this information. Follow him @paul_kitchin
“Major League Soccer in the United States and Canada and the Hyundai A-League in Australia and New Zealand have remarkable similarities, with the exception that the A-League was birthed a decade after MLS. Due to these similarities, SBI invited me to provide my perspective on the A-League’s current “challenges” in context with MLS and its growth history.”
The A-League has had another negative story come to light recently as the Newcastle Jets ownership group handed back its team licence to the Football Federation of Australia.
Peter Wilt wrote an article in Sportbizinsider comparing the similarities of the histories between the MLS and the A-League.
We will chat about the marketing of the A-League and the league’s issues from a sport marketing perspective.
Thanks to Sportbizinsiders who tweeted this information. Follow them @SportBizInsider
This topic will discuss the marketing implications of pairing religion with sport and take a cross-cultural perspective.
First, the NBA’s Indiana Pacers hosted a “Faith and family night” (see http://www.pacersgroups.com/faith/).
Second, Patersons Stadium in Perth will build a “designated, non-denominational prayer room in the near future after a request from the AFL” (see http://www.smh.com.au/afl/afl-news/patersons-stadium-set-to-feature-a-prayer-room-20120419-1x9ga.html). Further, the new stadium that will be built in Perth and host AFL games will also have one.
The focus of the first chat aspect will be whether cultural differences could impact whether an Australian team could have a “Faith and family night” type of activity of whether some pockets of society would object to this. The second aspect will discuss how marketing of a team could possibly be enhance through a message of inclusion.
Charities and marketing of & through sport.
Recently, golfer Bubba Watson won the USA Master using a pink driver that attracted high levels of both fan and media interest. The driver manufacturer, Ping, recently announced it would sell 5000 copies of this club and donate part of the $420 cost to charity.
Ping has announced that it will donate $50 per club sold.